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Who Can Join?

To become a member and to continue to be a member of P4P, you must meet and continue to meet the eligibility requirements below:

Professional Breeders:

  • Be at least 18 years of age and live in New Zealand
  • Have a unique, valid email address. You must notify Petdirect if your email address changes
  • Have a current dog or cat breeding program in place
  • Be either registered as a breeder with a recognised breeder association or club or have a website for your breeding programme (accessible to the public)
  • Comply with the appropriate laws, guidelines and codes of ethics for the breeding, keeping and care of dogs and/or cats that apply in the region in which you carry on your dog or cat breeding programme
  • Have a current or proposed feeding regime for your dogs and/or cats that includes purchasing and feeding Purina products

The P4P Breeders Programme at Petdirect offers numerous benefits designed to support pet breeders:

  1. Exclusive Discounts: Members enjoy significant savings on a range of premium Purina products, particularly Purina PRO PLAN.
  2. Direct Delivery: Convenient home delivery ensures you always have the supplies you need without extra trips.
  3. Litter Support: Receive essential starter packs and support for new litters.
  4. Promotional Offers: Access to unique promo codes for additional discounts.
  5. Dedicated Assistance: Benefit from a specialised team ready to assist with your specific needs and requests.